How it works
Peace of mind for less than the price of a takeaway lunch.
Buying a home is likely the biggest financial commitment you will ever make. You pay surveyors, solicitors, and brokers thousands of pounds to check the paperwork and the bricks. Then comes all the other expenses: Stamp duty, removal fees, insurance, and a multitude of others.
Know Your Area covers everything else. For a modest subscription, we give you the unvarnished truth about the neighbourhood—so you don’t move in and regret it later.
Step 1: Choose your access level
We believe essential data should be affordable. We offer two simple ways to access our live, continually updated maps.
Option A: The Monthly Flex (£4.99 / month)
Perfect for the active house hunter. For the price of a coffee and a croissant, you get unlimited access to every map overlay we have. Cancel anytime.
Full map access: Property prices, community demographics, crime, schools, flood risk, radon, broadband, and many more.
Live updates: Our data is refreshed constantly. If a CQC rating changes or a new crime is reported, you see it.
Unlimited searches: Check as many postcodes as you like. Move freely around on the map.
Option B: The annual “Smart Mover” (£49.99 / year)
Best value. Recommended for families who want deeper insights. Save ~20% and unlock exclusive tools designed to save you time and stress.
- All monthly features included.
- ✨ EXCLUSIVE: The “Smart Match” filter: Don’t just check a postcode; tell us what you need. Set your criteria (e.g., “Within These Price Levels + Low Crime + Child Rich Area + Low Flood Risk”) and our tool will highlight exactly which areas in your district meet your standards.
- ✨ EXCLUSIVE: GPS navigation: Single click to center the map on your current location. Essential for mobile phone viewing.
- ✨ EXCLUSIVE: Printable “Viewing packs”: Download a professional, detailed PDF summary of any district. Bring it with you to viewings so you have the hard facts in your hand while you speak to the estate agent.
- ✨ EXCLUSIVE: Highlighted best and worst: Best rated and and most challenged towns and villages are highlighted. With the reason why.
Step 2: Search & visualise
Enter a postcode, town, or street name. Instantly toggle our data layers to see the invisible factors that affect your quality of life.
Is the area safe? Turn on the Crime Heatmap.
- Is it a healthy area? Check living conditions, quality of housing, quality of health care, radon exposure, land fills, damaging power infrastructure, and many others.
- Will the kids get into a good school? Overlay Ofsted ratings data.
Is it a good area for working from home? Ofsted broadband data coverage will tell you.
Step 3: Make decisions based on facts, not “sales talk”
Estate agents work hard to find the right property. We compliment their work by helping you find the best location. Use our data to negotiate a better price, avoid a money-pit property, or simply move with total confidence.
Why do we charge a subscription?
1. The £5 vs. £300,000 equation The average UK home costs nearly £300,000. Buying in the wrong area can cost you thousands in depreciating value, increased insurance premiums (due to flood or crime risks), or the massive cost of having to move again in two years because the neighbourhood isn’t what you thought it was. Ideally, you will only need us for a few months. But spending £4.99 a month now, for as long as you need us, could save you a fortune later.
2. Data you can trust Free data is often old data. We invest heavily in aggregating, cleaning, and updating our datasets.
Continually updated: House prices, crime figures, Ofsted inspections, and CQC ratings don’t stay static. Neither do we.
No ads, no selling: We don’t sell your data to removal companies or mortgage brokers. You pay us a small fee so we can remain 100% independent and unbiased.
Ready to see the full picture?